Zak Tyler 2012 for Cherry Pop Latex
Hi Jo, first let’s address the most obvious question – where did you get the nickname ‘Juiceboxx’?
Hello! Everybody asks me that, and it can come off so sleazy. But I’ll tell you now it’s not. When I was growing up in the States my mates’ bands used to come over to my house for practice and to record. At one point I met a girl, who soon became one of my closest friends, who was dating one of my mates in one of the bands. When we were making our initial introductions to each other I significantly remember her saying (after I told her my name), “I’m not going to remember that, sorry. I’m going to call you Juiceboxx.” Since then, because we hung out with the same crowd, as she referred to me as Juiceboxx all our friends stopped calling me by my real name and began to call me that instead. Eventually it sort of stuck. Obviously by now she knows my name, but I suppose Juicy, Juice, Juiceboxx etc is more memorable than Jo. I also used to design a lot of gig posters and “Juiceboxx” was what I always marked the posters with, as sort of a signature/watermark. I have been tempted to come up with a new name to work under, but people seem to like it and I’ve had people tattooing the name onto them after I draw them tattoo designs. It would be wrong of me to change it at this point. Continue reading
You have been modelling since you were only 16, how did this come about?
Like most alternative models, I kind of just fell into it; it was never really planned, I started doing makeup styles and taking dreadful self-portraits, which I would upload to Deviantart. One of my friends from school who had done work experience with an amazing local photographer (Aaron Bennett), saw my poser self shots and thought I would really enjoy coming along and shooting with him; that day I found what I wanted to do with my life, and to this day I’ve never found anything that’s given me more joy than modeling has. Being able to create different characters and having the power to be whatever I want to be has given me confidence when my self esteem has been on the floor. It’s fuelled my creativity and pushed me into worlds I never knew existed, and I can confidently say that day changed my life and career.
Where did your Miss Deadly Red persona that we all know come from?
I don’t really know actually! I just wanted to create a name that reflected my image but was still memorable… Deadly because a lot of my shoots can be so dark, I’ve always preferred the abandoned buildings in the pouring rain to the cosy, cushy studios. Red because obviously I’m a tiny ginger lady! But I think it was mainly that everyone wants that dark side, Miss Deadly Red is mine! Continue reading
Interviewer: Toria Brightside
Photographer: Jamie Mahon
What inspired you to start modelling? My first shoot was back in 2010, I was approached to do a test shoot and thought, why not! I’d never been in front of a camera before, and after my first shoot I knew straight away it was something I wanted to pursue. I love being creative, and modelling the past few years has led me to working with so many talented photographers and designers!
Was it a natural progression into the more alternative side of things? Because I have tattoos and piercings, I guess I automatically fit the alternative modelling world. I’ve always considered myself as someone who doesn’t fit the ‘norm’ so to speak! I like to express my personality through my appearance, hence the vibrant hair and tattoos. Continue reading
Photographer: Darren Rowley
Outfit: Cherry Pop Latex
What inspired you to become a part of the alternative modeling world? I used to have a friend who modeled quite a bit in the past and she suggested a photographer for me to work with, and eventually I went to shoot with them and loved it. Shortly after that, a T-shirt company who liked my pink hair approached me and I did some work for them, and I guess it sort of got into my blood haha. I still don’t think it’s sunk in that I’m a model and I don’t know if it ever will; as I was always the fat, ugly kid in school being accepted as part of the alt modeling world is something I never take for granted. I’m so lucky to be able to do what I do and work with the amazingly talented people that I have – it’s awesome.
Main Photo: Joakim Jonsson, Outfit: Kaori’s Latex Dreams, MUA: Jessica Lundberg
Top right: Photography: Josefine Jönsson, Outfit: Westward Bound
bottom left: Photography: Josefine Jönsson, Outfit: Naucler Design
Bottom right: Photography: Geoff Jones, Latex: Westward Bound, Edit/MUA: Sister Sinister
“It’s interesting what you can do using your body as the tool!”