What is your company all about?
The company is all about creating ‘creepy cute’ jewellery and accessories at realistically affordable prices. Something in every style, colour and size imaginable to suit everyone. Anything from macabre, halloween style pieces, to girly floral headbands.
Where do you draw your inspiration from?
Companies such as Black Milk, Toxic Vision, Nikkilipstick and Empty Casket are all at the top of my list for inspiration. Their pieces are either always in-your-face, one of a kind or something I’ve never seen before. That’s what I want to achieve; people have to say “Wow”.
Are there any pieces you’ve made that stand out as personal favourites?
I am a big fan of my Electric Orange Leggings, they’re a bit crazy, but I like that. I think they look good on everyone! Although my collars are also a personal favourite. I’ve always loved wearing them and I think they can suit anyone, and they look great for occasions (parties, weddings, etc). I aim to have collars as my no.1 seller in time!
Tell us a bit about any new items/ranges you’re currently working on or have recently released?
Again, the collars are relatively new, so I’m aiming to have a wide range of different colours and styles out very soon. I am also excited to introduce a ‘custom’ feature in which you can request any colour combinations/charms on collars to suit your taste! There is no extra charge for custom requests either; if someone has a specific idea they want out of me, I’ll give it to them! I wouldn’t charge 1,000 suns for it, I want customers to be in love with their pieces from me and not settle for something pre-made ‘just because it’s cheaper’.
How do you make sure that your ideas and designs stay fresh and appealing to your fan base?
Every month I introduce a new element. At the start of May it was the creepy/cute jewellery, at the start of June it was the floral range, and July will be the release of the new range of collars. I like to vary it greatly between each month to keep people interested, but always retain stock from past months incase a new customer finds the store who doesn’t like the range from the current month! Also, at the end of each month I will hold a sale and/or competition to get people excited about future releases.
If you could create a custom item for anyone in the world, who would you pick and why?
Oh gosh, I’m not sure I could choose! If I had to pick one person, I think I would attempt to make something outrageous for Lady Gaga – If anyone is full of fresh and varied ideas/fashion, it’s her, and I’m always saying “wow” at her wardrobe. Perhaps not as outlandish as her, but the wow-factor is what I want! Her music and her style has always been inspirational to me, along with her ‘You can do it’ attitude.
What does the future hold for you and your brand?
BIG things! I aim to contact companies/shows across the UK to get a small stall set up at tattoo conventions, fetes and my products stocked in local shops in town. I want to travel worldwide to work with my most admired models and photographers, spread the love, be published in magazines, and maybe one day become big enough to have a shop and employees. I may only be a small company, and I may only have been around for a few months, but my heart and my dreams are bigger than ever. It’s all worth reaching for!